The SHIFT Method™

CTG’s Framework for Durable Personal Transformation

Where SHIFT Came From

People often ask when the SHIFT Method was created.

The honest answer? It wasn't created. It was recognized.

SHIFT started as survival. As pattern recognition. Lived consequence. Long before CTG had a curriculum, a workbook, or a digital platform, the method was already in motion.

I just didn't have language for it yet.

CTG operates using the SHIFT Method™, a structured framework for personal transformation. The SHIFT Method™ is delivered through CTG’s four-module curriculum, which guides participants through mindset development, behavioral change, leadership growth, and long-term impact.

Most programs attempt to change behavior first. CTG does not.

Behavior is downstream. Mindset, identity, and decision-making sit upstream. The SHIFT Method™ addresses root causes before attempting to modify outcomes.

SHIFT stands for:

S — Self-Awareness
H — Habits
I — Identity
F — Focus
T — Trajectory

Each stage builds on the last. Skipping steps weakens outcomes. Following the sequence creates momentum.

S — Self-Awareness

Seeing the system you’re operating inside

Transformation begins with clarity. Participants examine how their thinking, environment, influences, and past experiences shape present-day decisions.

This stage is not therapy. It is not confession-based. It is strategic awareness.

Participants learn to:

· Recognize internal narratives and external pressures

· Identify patterns in decision-making

· Understand how systems, environments, and relationships affect behavior

Without self-awareness, change becomes performance.
With it, change becomes intentional.

Delivered in: Module I – Foundation (Weeks 1-3)

H — Habits

Turning insight into daily practice

Once participants can see their patterns, CTG moves immediately into habit formation. This stage focuses on repetition, consistency, and choice architecture.

Participants learn to:

· Identify habits that reinforce stagnation or harm

· Replace survival-based routines with intentional practices

· Build structure without relying on motivation

Habits are treated as tools, not moral failures.
This phase converts awareness into action.

Delivered in: Module II – Transformation (Weeks 4-6)

I — Identity

Redefining who the participant believes they are

Sustained change only happens when identity shifts. People defend who they believe they are, even when it harms them.

Participants confront labels placed on them by systems, institutions, and past outcomes. They actively reconstruct a self-definition aligned with agency, leadership, and responsibility.

Participants learn to:

· Separate self-worth from past mistakes or imposed labels

· Articulate personal values and standards

· Align actions with an emerging identity

This is the pivot point of the method.
When identity changes, resistance drops.

Delivered in: Module II – Transformation & Module III – Leadership (Weeks 4-9)

F — Focus

Developing strategic thinking under pressure

Focus trains participants to think forward instead of reactively. This stage strengthens executive function using real-world language and scenarios.

Participants learn to:

· Prioritize decisions and manage limited attention

· Reduce impulsive responses

· Apply structured thinking to complex situations

Focus is where participants stop surviving moment to moment and begin operating with intent.

Delivered in: Module III – Leadership (Weeks 7-9)

T — Trajectory

Moving from change to direction

The final stage ensures that transformation does not end when the program does. Participants map how daily choices connect to long-term outcomes and build a realistic forward path.

Participants learn to:

· Connect habits and decisions to future consequences

· Identify resources, constraints, and next steps

· Establish accountability beyond the program environment

Trajectory turns personal change into sustained movement.

Delivered in: Module IV – Legacy (Weeks 10-12)

Download the full SHIFT Method™ PDF